Attract local customers to your brick and mortar store by showcasing your products on Google
Millions of people use Google to search for products near them every day. Pointy helps bring these customers to your store by adding your in-store products to Google.
Why add your in-store products to Google
Increase your store’s visibility
Your in-store products can appear in search results and on your Business Profile on Google Search and Maps, making it easier for customers to see what you sell before visiting your store.
of consumers across surveyed countries say they are currently buying a majority of the items needed right now in store1
Increase your store’s visibility
Your in-store products can appear in search results and on your Business Profile on Google Search and Maps, making it easier for customers to see what you sell before visiting your store.
of consumers across surveyed countries say they are currently buying a majority of the items needed right now in store1
Show customers what’s available in your store
Many customers check Google to see if stores near them stock the products they want. By adding your products to Google, they can easily check if the product is available in your store.
of Americans surveyed agree that they are more likely to shop at stores where they can check if a product is in stock2
of Americans surveyed agree that they are more likely to shop at stores where they can check if a product is in stock2
Why brick and mortar stores add their products to Google with Pointy
No extra work
Pointy automatically finds photos and descriptions to match your products so no manual data entry is required. Pointy updates your products as you scan them so there’s no extra work for you.
Attract customers in-store
Adding your products to Google with Pointy can help you show up when nearby customers are searching on Google for products you carry, directing them to your brick and mortar store to make a purchase.
Measure your results
You’ll get access to a retailer dashboard where you can see how many of your products are on Google and the number of people who have found them.
Friendly support
We have an in-house support team available to help you get the most out of Pointy, available over email or the phone.
How these brick and mortar stores are increasing their visibility with Pointy
“Having an online presence is huge. It has definitely helped with bringing new people to the store. They’ve looked up a product or a part “near me” and they’ve found us.”
11,000
products on Google3
2.5m
product views3
“This integration makes it look like I have an IT staff when in fact it’s automatic. We now have regular customers that travel more than an hour one way to get specific products that they know we carry. I estimate our pet food sales, particularly the high end product lines, have increased 30% since the implementation of Pointy. “
Harley McIntire, Family Feed On Pointy since: 2018
400
products on Google3
1.2m
product views3
“Pointy has been a great addition to my small shop. Independent shops like mine have a limited amount of time and Pointy takes care of one important step - being on Google.”
Michelle Lopez, Cook's Arts & Crafts Shoppe On Pointy since: 2018
7,000
products on Google3
2.2m
product views3
“Pointy was a breeze to set up. The phone calls from around the country with people searching for our items showed that we really do appear on the web. Having current items, pictures and inventories on our Google Business Profile is exactly what we needed on the web.”
Richard Stryker, Bayshore Pharmacy On Pointy since: 2018
7,000
products on Google3
860,000
product views3
“Pointy has been a massive help. Being able to have a product-led Google presence has really increased footfall for us, and people generally knowing that we are here. [...] It has helped us do well in a difficult couple of years.”
Katerina Pavlakis, Health & Food Llanrwst On Pointy since: 2018
1,800
products on Google3
2.3m
product views3
How these brick and mortar stores are increasing their visibility with Pointy
11,000
products on Google3
2.5m
product views3
“Having an online presence is huge. It has definitely helped with bringing new people to the store. They’ve looked up a product or a part “near me” and they’ve found us.”
400
products on Google3
1.2m
product views3
“This integration makes it look like I have an IT staff when in fact it’s automatic. We now have regular customers that travel more than an hour one way to get specific products that they know we carry. I estimate our pet food sales, particularly the high end product lines, have increased 30% since the implementation of Pointy. “
Harley McIntire, Family Feed On Pointy since: 2018
7,000
products on Google3
2.2m
product views3
“Pointy has been a great addition to my small shop. Independent shops like mine have a limited amount of time and Pointy takes care of one important step - being on Google.”
Michelle Lopez, Cook's Arts & Crafts Shoppe On Pointy since: 2018
7,000
products on Google3
860,000
product views3
“Pointy was a breeze to set up. The phone calls from around the country with people searching for our items showed that we really do appear on the web. Having current items, pictures and inventories on our Google Business Profile is exactly what we needed on the web.”
Richard Stryker, Bayshore Pharmacy On Pointy since: 2018
1,800
products on Google3
2.3m
product views3
“Pointy has been a massive help. Being able to have a product-led Google presence has really increased footfall for us, and people generally knowing that we are here. [...] It has helped us do well in a difficult couple of years.”
Katerina Pavlakis, Health & Food Llanrwst On Pointy since: 2018
Find the answers you need
Do I need to pay a fee to add products to Google using Pointy?
No, adding your in-store products to Google with Pointy is free of charge.
Can I add my products to Google with Pointy if I have a brick and mortar store?
Yes, Pointy is built specifically for brick and mortar stores. You don't need an ecommerce store to add products to Google. As you scan products, we find an image and description to match the UPC/EAN barcode number and add it to Google. This helps customers searching on Google to see what products you carry and visit your brick & mortar store to buy.
Help local customers find your store
Add your in-store products to Google for free with Pointy - no hidden costs.
Add your in-store products to Google for free with Pointy - no hidden costs.
Sources (3)
- 1 Source Google commissioned Ipsos COVID-19 Tracker, US, CA, UK, FR, DE, IT, AU, JP, RU, IN, CN, BR, MX, ES, ZA, KR ~n=500-1000 online consumers 18+ per market. Jan 6-9. 2022;
- 2 Google/Ipsos, Google Shopping Omni, US 18+ who conducted shopping activities in past two days. Nov 30 - Dec 3rd, 2021.
- 3 Updated as of March 2022.
- 1 Google commissioned Ipsos COVID-19 Tracker, US, CA, UK, FR, DE, IT, AU, JP, RU, IN, CN, BR, MX, ES, ZA, KR ~n=500-1000 online consumers 18+ per market. Jan 6-9. 2022.
- 2 Google commissioned Ipsos COVID-19 tracker, AU, BR, CA, CN, DE, ES, FR, IN, IT, JP, MX, RU, KR, UK, US, ZA, n=500-1000 online consumers 18+ per market. Sept 9-12, 2021.
- 3 Google/Ipsos, Google Shopping Omni, US 18+ who conducted shopping activities in past two days. Nov 30 - Dec 3rd, 2021.