Find the answers you need
Are there any costs to add my products to Google using Pointy?
No, adding your in-store products to Google with Pointy is free of charge.
Can I add my products to Google with Pointy if I have a brick and mortar store?
Yes, Pointy is built specifically for brick and mortar stores. You don't need an e-commerce store to add products to Google. As you scan products, we find an image and description to match the UPC/EAN barcode number and add it to Google. This helps customers searching on Google to see what products you carry and visit your brick & mortar store to buy.
Does the Pointy box collect any data?
The Pointy box only transmits barcode information from the barcode scanner it is connected to. The Pointy box can’t access any data from your Point of Sale (POS) system, nor does it interfere with the Point of Sale (POS) system or any of the software running on it.
Do I need the Pointy box and the app?
No, you do not need both the box and app to get your products on Google. Most retailers will use the Pointy box to add their products to Google. However, Pointy is available as a downloadable app on some Point of Sale (POS) systems including Clover, Square, and Lightspeed.
Both setups are free with no hidden costs. Check which option is right for you.
How do I check if my store is eligible to add products to Google with Pointy?
In order to be eligible for Pointy, you must have a physical location, a Point of Sale (POS) system with a barcode scanner, and you must scan UPC/EAN barcodes. You can check if you’re eligible here.
How do I choose the right Pointy set up for my store?
You can check which setup is right for your store by entering a few quick details here. Both setups are free with no hidden costs. Note: You do not need both the Pointy box and the app.
What happens after I sign up to Pointy?
After you sign up to Pointy, we’ll send you a Pointy box in the mail. It should arrive within a week and will come with instructions on how to set it up. Once the box is plugged in and you see a solid green light, you can start scanning products as you sell them to add them to Google. If you sign up via one of our downloadable apps, you won’t need to plug in a Pointy box. Once the app is downloaded, the products you sell will automatically be added to Google.
How long does it take to set up Pointy?
Connecting the Pointy box shouldn’t take anymore than a few minutes of your time. Simply, plug the Pointy box in between your scanner and Point of Sale (POS) system using the cables provided. Likewise, installing the app shouldn’t take any more than a few minutes.
Is there an option to pay to advertise my products using Pointy?
You can run ads for all your in-store products using local inventory ads with Pointy. Running ads is optional and can help you increase your reach on Google when nearby customers search for a product you carry.
How does Pointy’s ad feature work?
Pointy gives retailers access to local inventory ads, a type of Google ad format. Once you set up Pointy, you can run these ads by simply setting your budget and location.
You can stop and start these ads at any time. They are charged on a cost-per-click basis. Pointy has in-house Support and Success teams to help you get the most from your ads, if you choose to run them.
What if I already have an e-commerce site?
Some retailers using Pointy have an e-commerce site as well as a physical store. They use Pointy to add their in-store products to their Business Profile, as an additional way to promote their in-store products.
What if I’m already running ads with Google?
Pointy uses a type of ad called local inventory ads, which directs customers into your store. If you’re already running Shopping ads or Search ads, local inventory ads can be complimentary in bringing customers to you.
Is Pointy a Point of Sale (POS) system?
No, Pointy isn’t a Point of Sale (POS) system. Instead, it’s a way for local retailers to list their in-store products on Google. Pointy connects to your Point of Sale (POS) system to help you add your in-store products to Google.
Can I use Pointy for inventory management?
No. Pointy isn’t a tool for inventory management or for keeping track of your inventory. Pointy can help you to showcase your in-store products on Google and attract customersto your store.