I'm Pointy, a free tool from Google to help you attract customers
Every day, people are searching for products you carry. Help them find your store with Pointy.
Why did I receive this box?
Pointy is a free tool from Google. We’ve sent you a Pointy box because you’re an active Business Profile user and we want to help you to optimize your profile.
When you scan your products, Pointy adds them to Google on your Business Profile on Search and Maps. When people search for products you carry, they’ll have a chance to see them on Google, helping you to attract customers.
of Americans surveyed agree that they are more likely to shop at stores where they can check if a product is in stock.1
Pointy is a free tool from Google. We’ve sent you a Pointy box because you’re an active Business Profile user and we want to help you to optimize your profile.
When you scan your products, Pointy adds them to Google on your Business Profile on Search and Maps. When people search for products you carry, they’ll have a chance to see them on Google, helping you to attract customers.
of Americans surveyed agree that they are more likely to shop at stores where they can check if a product is in stock.1
Getting started with Pointy
Plug in the Pointy box
The Pointy box plugs between your barcode scanner and Point of Sale (POS) system. As you scan your products, they are added to Google. Pointy doesn't engage with your POS in any other way. For further instructions, check the brochure that was included with your package.
Accept the terms and conditions
For Pointy to work for your store, we need you to accept our terms and conditions. We will email them to the email address associated with your Business Profile account.
Scan your products to attract customers
As you scan your products, Pointy matches the manufacturer barcode with an image and description and adds them to Google. They can then show up on your Business Profile and in relevant product searches, helping you attract customers.
Getting started with Pointy
Plug in the Pointy box
The Pointy box plugs between your barcode scanner and Point of Sale (POS) system. As you scan your products, they are added to Google. Pointy doesn't engage with your POS in any other way. For further instructions, check the brochure that was included with your package.
Accept the terms and conditions
For Pointy to work for your store, we need you to accept our terms and conditions. We will email them to the email address associated with your Business Profile account.
Scan your products to attract customers
As you scan your products, Pointy matches the manufacturer barcode with an image and description and adds them to Google. They can then show up on your Business Profile and in relevant product searches, helping you attract customers.
How these brick and mortar stores are increasing their visibility with Pointy
“Having an online presence is huge. It has definitely helped with bringing new people to the store. They’ve looked up a product or a part “near me” and they’ve found us.”
Amanda Beck , Beck Paint & Hardware On Pointy since: 2018
11,000
products on Google2
2.5m
product views2
“Pointy has been a massive help. Being able to have a product-led Google presence has really increased footfall for us, and people generally knowing that we are here. [...] It has helped us do well in a difficult couple of years.”
Katerina Pavlakis, Health & Food Llanrwst On Pointy since: 2018
1,800
products on Google2
2.3m
product views2
“Pointy was a breeze to set up. The phone calls from around the country with people searching for our items showed that we really do appear on the web. Having current items, pictures and inventories on our Google Business Profile is exactly what we needed on the web.”
Richard Stryker, Bayshore Pharmacy On Pointy since: 2018
7,000
products on Google2
860,000
product views2
“Pointy has been a great addition to my small shop. Independent shops like mine have a limited amount of time and Pointy takes care of one important step - being on Google.”
Michelle Lopez, Cook's Arts & Crafts Shoppe On Pointy since: 2018
7,000
products on Google2
2.2m
product views2
“This integration makes it look like I have an IT staff when in fact it’s automatic. We now have regular customers that travel more than an hour one way to get specific products that they know we carry. I estimate our pet food sales, particularly the high end product lines, have increased 30% since the implementation of Pointy. “
Harley McIntire, Family Feed On Pointy since: 2018
400
products on Google2
1.2m
product views2
How these brick and mortar stores are increasing their visibility with Pointy
11,000
products on Google2
2.5m
product views2
“Having an online presence is huge. It has definitely helped with bringing new people to the store. They’ve looked up a product or a part “near me” and they’ve found us.”
Amanda Beck , Beck Paint & Hardware On Pointy since: 2018
1,800
products on Google2
2.3m
product views2
“Pointy has been a massive help. Being able to have a product-led Google presence has really increased footfall for us, and people generally knowing that we are here. [...] It has helped us do well in a difficult couple of years.”
Katerina Pavlakis, Health & Food Llanrwst On Pointy since: 2018
7,000
products on Google2
860,000
product views2
“Pointy was a breeze to set up. The phone calls from around the country with people searching for our items showed that we really do appear on the web. Having current items, pictures and inventories on our Google Business Profile is exactly what we needed on the web.”
Richard Stryker, Bayshore Pharmacy On Pointy since: 2018
7,000
products on Google2
2.2m
product views2
“Pointy has been a great addition to my small shop. Independent shops like mine have a limited amount of time and Pointy takes care of one important step - being on Google.”
Michelle Lopez, Cook's Arts & Crafts Shoppe On Pointy since: 2018
400
products on Google2
1.2m
product views2
“This integration makes it look like I have an IT staff when in fact it’s automatic. We now have regular customers that travel more than an hour one way to get specific products that they know we carry. I estimate our pet food sales, particularly the high end product lines, have increased 30% since the implementation of Pointy. “
Harley McIntire, Family Feed On Pointy since: 2018
Find the answers you need
Is Pointy free?
Adding your inventory to Google with Pointy is free. Pointy does have an optional ads feature which is charged on a per click basis. However, you do not have to run ads to get your products on Google.
Why do I need to connect Pointy to my point of sale system?
Pointy works when it is plugged between your barcode scanner and point of sale system. When you scan your products, Pointy only uses the barcode information to upload the product to your Business Profile. Pointy doesn’t engage with your point of sale system in any other way.
What data does the Pointy box collect?
The Pointy box can only collect barcode information from the barcode scanner it is connected to. The Pointy box doesn’t download any data from your POS, nor does it engage with the POS or any of the software running on it.
Sources (2)
- 1 Google/Ipsos, Google Shopping Omni, US 18+ who conducted shopping activities in past two days. Nov 30 - Dec 3rd, 2021.
- 2 Updated as of March 2022.